Dry January's Athletic Twist, AI in Fitness, and Fanatics' New Play

In this episode of The So Us Pod, hosts Ella and Jane kick off by discussing their personal updates, including Ella's upcoming speaking event at a conference in Miami. The key topics explored include Athletic Brewing's innovative marketing strategy for Dry January, Equinox's controversial AI-centered New Year campaign, and Fanatics’ new insurance feature for sports betting. Towards the end, they share personal recommendations, highlight the significance of the Year of the Fire Horse in 2026, and encourage listeners to pursue their goals and embrace opportunities. The episode blends industry insights with personal stories, aiming to inspire and inform the audience.

Links: 

- Jane's Breville: https://go.shopmy.us/p-39349141

- Ella's Podcast Rec: https://www.youtube.com/watch?v=hIwW0CwHWss